Working on The WeekDay

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I haven’t posted on this blog for a while, as I was working on (what was then) a secret project.

Now, seven weeks on, I can reveal: The WeekDay has launched and is live. 

It’s a twice-daily news app brought to you by ‘The Week’ magazine. It’s free. There are two editions: one at 8am and one at 5pm Monday to Friday – and it updates automatically on your IPhone.

As one of its news editors, I can’t recommend it enough. Here’s why:

1. Proper news

That means the most significant foreign and UK stories of the day Monday to Friday. No clickbait. Nothing promising to “blow your mind” (when it never does). Instead proper news, dutifully sourced and beautifully written. But it’s also appropriately cheeky and irreverent.

Last week we were covering the Paris atrocities and our 5pm analysis was asking many of the same questions Newsnight was five-and-a-half hours later. Some of what we cover is very off-piste: Turkey’s EU negotiations, the rise of “fatbergs” in British drains and Lord Lucan’s final death. Our ‘briefing’ section is a daily explainer of some of the more pressing questions (such as, what’s the point of International Men’s Day?, why do we celebrate Guy Fawkes?, how did Black Friday come to Britain?), while our ‘on the radar’ section predicts the news for the day ahead…

2. Arts and culture

Each day we also cover features including travel reviews, restaurant reviews, television previews (Peep Show and Catastrophe were among favourites), as well as albums, galleries and exhibitions.

3. UI to die for

The user interface is sleek and beautiful. You won’t be bombarded by ads, by click-bait or by irrelevance. Instead just 12 carefully edited stories each edition.

But don’t just take my word for it. We launched on October 26th and by November 10th we were the second most downloaded news app after BBC News.  Since then we have also had plenty of users reviews with an average five-star rating. Here are few screen shots of that:

Well that’s it. I’m not really in the business of writing gushing copy or overstating the case, but am really excited about this.

Do download it from the App Store and let me know what you think. I’d like to find out if my enthusiasm is warranted or misplaced. I look forward to hearing from you.

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